Competitive Pricing Through Design and Process Optimization

After several years of significant global cost increases, Lindor implemented a selective price adjustment in 2026, including a 3% reduction on its standard machine range.

The decision follows a thorough internal review of the company’s engineering processes, supply chain structure, and product configurations.

Background

During the COVID-19 pandemic and the subsequent energy and raw material price spikes triggered by the war in Ukraine, Lindor, like much of the industry, faced sharp increases in component, logistics and stainless-steel costs. While some of those input costs eased in 2023, pricing across the market remained elevated.

“Over the past years, we have responded to global inflationary pressures just like everyone else,” said Bastiaan Soeteman, Lindor CEO. “But we felt it was the right moment to reassess our position in the market and take a closer look at how we operate.”

Data-Driven Standardization

At the heart of the review was a company-wide rationalization initiative supported by a newly developed dedicated software.

The review revealed that Lindor is able to reduce the number of component variants dramatically, consolidating multiple rarely used parts into a focused selection which covers the vast majority of applications.

This approach delivers several advantages:

• Reduced engineering and design time
• Greater manufacturing efficiency and economies of scale
• Lower inventory complexity
• Minimization of errors in configuration and assembly
• Improved and more consistent quality

Special applications and designs remain fully possible but are treated as dedicated projects without adding cost or complexity to the broader product range.

Quality Up, Cost Down

“For more than 30 years, we have worked to improve the quality and engineering of our machines,” Soeteman explained. “Over the past two years, we redirected that focus toward our core designs. By streamlining components, optimizing our supply chain and improving internal processes, we have increased efficiency while maintaining and in many cases improving quality.”

The strategy reflects a principle long recognized in industrial manufacturing: higher quality and lower costs are not mutually exclusive. By reducing variation, minimizing errors and improving first-time-right production, companies can simultaneously enhance performance and cost-effectiveness.

A Stronger Value Proposition

As a tangible result of the rationalization, Lindor was able to not only avoid price increase in 2026, but to reduce pricing of the standard machine significantly
Lindor sees the adjustment as a signal of long-term commitment to efficiency, continuous improvement, innovation, and partnership with its customers in an increasingly competitive global market.